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Benefits of Using Branded Pens in Marketing

When you start a business, the one thing that many people underestimate is marketing. There are a multitude of ways to market your business effectively to raise awareness of your brand and increase sales. However, this can often be costly, and may not always be possible depending on your finances. Therefore, small businesses may want to reap the benefits of using branded pens in their marketing campaign.

Interestingly, according to a survey by the BPMA (British Promotional Merchandise Association), 66% of people reported having a promotional pen on their desk – a clear winner over promotional notebooks which was 43%. The research also revealed that if they could only keep one promotional item, the pen was the most popular item to stay.

The benefits of using branded pens

1. Cost-effective

When you first open a small business, it is likely that your spending budget will be small. This means looking for inexpensive and innovative ways to get your company name out there and seen. Therefore, if you are looking for an inexpensive way to get your name in front of potential clients and customers, you may want to think about the benefits of using branded pens.

Promotional pens are often sold in bulk, which means the cost per unit is very low – some of our own variations starting from 15p per writing utensil and eco-friendly options costing as little as 13p.

2. Walking advertisements

Promotional pens can travel far and wide – hundreds of miles from where you handed them out – with the potential to be seen by several different people along the way. Therefore, it is beneficial to include the following details on your promotional pen to create a walking advertisement:

– Your brand name

– A contact number

– Your website

– A tagline for business

As a result, every time a person uses the pen, they will be reminded of what your business is, where they were and may even question whether your company’s services are needed. Not to mention, if they use the pen in front of other people, it will increase brand visibility.

Photo credit: Panachevs / Shutterstock

3. Practicality

When it comes to purchasing promotional items for your business, it is important to make sure they can be used for a long time. Of course, promotional items such as promotional clothing, bags and keyrings are great, but how often will they actually be used? This is why opting for promotional pens are a fantastic option for any business looking to increase their visibility.

Promotional pens are heavily used by people of all ages, genders and professions. From working professionals to students, they will be used continuously and will ultimately end up a better investment than any instantly forgotten promotional offer or gimmicky download.

Which type of promotional pen?

Promotional pens vary greatly, and differ in cost depending on the quality, material, colour and style. Knowing which kind of promotional product is most effective for your brand is important and must take into account your brand and target audience.

All pens are highly customisable, so you can pick almost any design and colour that you want to fit in line with your branding. You may want to consider eco-friendly promotional products too, by purchasing biodegradable pens or pens made from recycled paper or CD cases for your clients or customers.