If there’s one thing the great British public love to discuss, it’s the great British weather! Come rain or shine, the weather is a safe-haven ice breaker topic.
The weather does not discriminate and holds event planners at its mercy – especially when it rains.
The rain however, needn’t ruin your promotion and is actually an ideal marketing opportunity for your brand!
Promotional umbrellas are a fantastic way to promote your brand in the UK. According to Met Office figures, it rains across the UK on average 156 days per year! So, if your marketing event is only a few days or merely hours long, your logo will be seen long after this.
The estimated annual market value for promotional umbrellas runs into millions of pounds, which is understandable due to the numerous advantages they create as a promotional giveaway or corporate gift.
There are a number of promotional umbrellas on the market, which generally fall into 3 main size categories: golf umbrellas, walking umbrellas and telescopic umbrellas (AKA folding umbrellas). There is also a diverse selection of eco-friendly and children’s umbrellas available.
Promotional umbrellas are predominantly made using a steel stem and ribs, which makes them robust and sturdy. Many premium umbrellas have fibreglass frames, which provide additional flexibility and are also lighter – ideal for windy corporate golf days!
Promotional umbrellas traditionally have 8 polyester panels in a classic ‘round’ design. However, rectangular, twin, square and even single seamless canopies are becoming increasingly popular and provide diverse branding opportunities. Typically made from polyester, the canopy colour options are also diverse and interchangeable. Premium golf and walking umbrellas can even be supplied with a vented canopy, which acts as a filter in windy and stormy conditions.
Due to the evolution of print and manufacturing processes, it is now much easier to print intricate full colour designs onto promotional umbrellas. Full colour print methods range from heat transfer to a single panel, up to a complete all over dye-sublimation design. Even handle tips can be branded with a full colour epoxy dome – creating a truly corporate feel and finish.
One of the many advantages of promotional umbrellas, is how they can be supplied from stock and express printed in just days. The most popular designs can be customised to complement your company logo and satisfy your brand guidelines. Handles for instance, can be supplied in numerous styles, materials and colours, whilst stem colours and umbrella accents can be matched accordingly. Alternatively, if you have a longer lead time, why not opt for a completely bespoke promotional umbrella?!
Whether it is a last minute promotional giveaway or corporate golf day gift, there is a promotional umbrella to suit everyone. Ideal for all ages, with colours, styles and budgets to match. So next time it rains, think ‘walking advert’!