With climate change being one of the largest issues of our time, it is becoming increasingly important for businesses to make their mark and send a positive message to society. By choosing to use eco-friendly promotional products that help the cause, businesses are showing that they take a stand on the issue and want to be responsible global citizens.
This is attractive to today’s consumers, who are increasingly more aware of how the choices they make, and the products they buy, impact the environment. Therefore, it is a no-brainer that buying eco-friendly promo items are a great idea for any business. Read this post to find out our 5 benefits of eco-friendly promotional products.
The benefits of eco-friendly promotional products
1. They’re economical
In the past, being eco-friendly came at a cost as it was a common occurrence for companies to over-charge on products because it was considered a “premium” product. However, now this is changing as the demand soars.
Today, you can purchase eco-friendly promotional products at a cheaper rate because they are made from recycled materials. As a result, this means that companies are opting for a product that not only is better for the environment as it is recycled, but it is reducing their carbon footprint too – a win-win.
2. There are plenty available
There are a range of different eco-friendly promotional products on the market today, each trying to make a difference to the environment. Each of these products are meant to have a positive impact on the Earth and are made using biodegradable or natural materials.
Recycled, eco-friendly promotional products are similar to standard promotional products; they are just as high quality. There may not be as many products available that are recycled, however, there are quite a few options at your disposal that are perfect marketing for your business, including shopper bags, jute bags, eco pens and recycled tyre products to name a few.
3. They’re long-lasting
When you are investing in promotional products for your brand, you want the products to be reliable and effective with long-lasting effects. Recycled promotional products not only create a positive image in front of your customers, but also create a long-lasting relationship with them because they are durable and long-lasting.
Eco-friendly products are made out of eco-friendly durable materials – meaning that products are able to last for a long time – including some of the following:
– Recycled materials
– Aluminium cans
– Flexible vinyl films
4. They create a positive impression
Today, reputation is as important as ever. CSR (Corporate Social Responsibility) is an important part of business, thus more and more companies want to associate themselves with other businesses who are both environmentally friendly and ethically responsible. One way to show your customers that you care about the environment is by choosing eco-friendly branded merchandise to market your business.
5. It’s cool!
Not only is it eco-friendly and cost-effective for your business, it is also “cool” to look after our planet and keep it cool – as seen through the campaigning from Greta Thunberg worldwide. Think about modernising your brand by capitalising in on the trend to look after our planet, which can only benefit your business.
It is clear that eco-friendly promotional items come with a range wide of benefits for a business. These play a crucial role in reinforcing the brand image of a business, so it is no wonder why more and more businesses are opting for economical, environmentally-friendly promotional products.