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Read industry insights, news and views on branded merchandise and corporate gifts.
When you start a business, the one thing that many people underestimate is marketing. There are a multitude of ways to market your business effectively to raise awareness of your brand…
With climate change being one of the largest issues of our time, it is becoming increasingly important for businesses to make their mark and send a positive message to society…
Successful product marketing ensures that your brand is remembered for weeks, months or even years after making a connection with a consumer. By handing out promotional products to customers…
When it comes to the deeply ingrained societal notion of reciprocity, an oft-cited behavioural psychology experiment demonstrated quite conclusively that the duty one feels to return a favour can…
Undoubtedly you will have seen companies or famous people creating, selling and/or giving away branded merchandise. This traditional marketing technique is certainly not dead and can be great for…
When choosing what to put in SWAG bags (also known as delegate bags) it’s tempting to be a copycat. But who really wants more of the same old same old swag giveaways…
Popular searches engines like Google are filled with promotional products distributors, which can be a minefield for even the most experienced buyer. With a plethora of distributors to choose from…
Catchy, memorable, funny or sometimes downright irritating – a great advertising slogan is never anything less than clever. They’re found everywhere…
